In-cosmetics global Amsterdam 2025: new products, new exchanges!
Our marketing, sales and R&D teams were delighted to take part in the 2025 edition of the In-cosmetics global trade show in Amsterdam. A not-to-be-missed event, this trade show is the preferred meeting place for beauty creators in search of new ingredients, eager to decipher emerging trends and imagine the formulas that will seduce today’s and tomorrow’s consumers.
This trade show is the perfect opportunity for our R&D teams to actively participate in a forward-looking watch to discover new active ingredients from our partners and propose them to our customers for their next launches.
This year, our presence was marked by the presentation of our latest novelties, designed to surprise and meet the expectations of a constantly evolving market:
Two suncare products with surprising galenic formulas:
- Powder puff fluid SPF50+: Let yourself be seduced by this unique texture with a dry, powdery finish on the skin, like the application of a powder puff. Its innovative packaging, developed by HCP, offers a unique user experience for this SPF50+ sun face fluid: ergonomic, nomad and fully customizable.
- Glow and feel good cream SPF30: Discover our 3-in-1 hybrid suncare that cares for your skin, illuminates your complexion and boosts your mood. Its formula combines exclusive active ingredients: Neuroglow™, a duo of hyaluronic acid and organic filters for a plumping skincare finish and an unrivalled feeling of well-being.
A new industrial expertise unveiled: sticks!
In early 2025, our commitment to innovation led to the acquisition of a hot-casting machine. This equipment, equipped with a high-temperature melter (over 100°C), enables us to respond with agility to the growing demand from our customers and prospects, and to stand out in the market.
At the show, we presented our exclusive new range of sticks, which aroused great interest among visitors. Available in 6 models, this trend-setting collection offers :
- 3 suncare sticks, in organic or mineral filter versions, for practical, efficacy and sensorial protection.
- 3 skincare sticks, in moisturizing serum or make-up hybrid versions, for a targeted, on-the-go skincare routine.
Preview of our new brand platform:
The 2025 edition of In-cosmetics global was also an opportunity to unveil a preview of our new brand platform. A redesigned identity, an affirmed vision and strong values that unite us: Trust, Sharing, Determination, Excellence, Ingenuity. This is what our visitors, customers, partners and prospects were able to discover. This evolution, a source of great pride for our teams, is a bold gamble that has surprised and seduced, affirming our positioning in the cosmetics market.
We’d like to extend our warmest thanks to everyone who came to meet us at the show. These moments of exchange are precious and nourish our commitment to continually innovate to best meet the expectations of the beauty market. For a glimpse of the event, you can watch our video here.
If you’d like to meet us at the next trade show, we’ll be in Shanghai for the China Beauty Expo from May 12 to 14 on our booth E2B24.
Alternatively, meet us in a few months’ time in France, at Luxe Pack in Monaco from September 29 to October 1. For more information, follow us on Linkedin.
So don’t hesitate to follow us, and if you need any further information, contact us here: https://alpol-cosmetique.com/en/contact-2/. We’ll be delighted to answer your questions.
